Thursday, 16 May 2013

10 Pieces update – one step closer to reality with your help


I’ve been sporadically asking you for favours for ‘10 Pieces’. But again, I thought it might be good to summarise my progress with the initiative.

To recap, I came up with the idea on a trip to Kyrgyzstan with my Mum. We were walking around a stunning National Park that was spoilt by litter and I suddenly wondered what could be achieved if everyone coming through picked up 10 pieces of litter. This gave birth to 10 Pieces today, which is ‘an environmental sustainable tourism initiative encouraging group tour travellers to pick up 10 pieces of litter per day of their overseas tour’.

Fast forward to 2011 when I created this blog and decided to try implementing 10 pieces on my 11 months in Africa. I cannot begin to claim I picked up 10 pieces of litter every single day but on my trip, I picked up litter when and where I could and was motivated to – often picking up a hell of a lot more than 10 pieces. In any case, it gave me many insights into how I could make this initiative work. See my previous blog entries here:

Upon returning to reality (Sydney), I had already missed the first two weeks of my final semester of my Master of Business in International Marketing. I got back on a Monday night and then had night classes that Tuesday, Thursday and Friday where I was already a tad behind. Struggling with the jetlag was the least of my problems! On the Friday night, I had the Capstone subject of my Masters – Business Project. That night I was informed that our proposal for the topic we planned to individually research for the semester was due on Monday at 5pm. Panic! Normally I would base projects on my job but given I’d just gotten back from 11 months travelling and was at uni full time, I couldn’t do that. It was a little 'out there', but I hesitantly asked my lecturer if I could research whether or not ‘10 Pieces’ should launch and fortunately she agreed.

That semester was a tough one with 3 subjects competing for my attention and as I actually cared about ‘10 Pieces’ I devoted an excess amount of time to it. Two focus groups, seven one-on-one interviews with Marketing Managers and Responsible Tourism Managers from adventure tour companies, one-on-one interviews with Clean Up Australia and Two Hands Project, and an online survey with 194 respondents later (which many of you completed for me – thank you!), I had completed my research and then spent considerably more time analysing it all. Fortunately it all paid off with a High Distinction (90%!)

I was overwhelmed by the interest shown by both travellers and group tour companies alike, which propelled me to registering 10 Pieces as a company in February this year. Since then, and after volunteering at Coogee Beach for Clean Up Australia Day, I found out about a competition called ‘The G Project’ which sources ideas that will have a positive impact on our planet. One person from each category: Freedom; Beauty; Knowledge; and Community will win a trip to Costa Rica to pitch their idea to a panel of judges for the chance to win $25,000 towards implementing it. This could be the perfect way to kick start 10 Pieces and I am doing my best to get as many votes as possible, a criteria to get considered by the judges.

To help, if you haven’t already, please register by creating a profile, click on the email link you receive, sign in and then visit this link http://www.thisisyourplanet.com/ideas/beauty/128 and click on ‘Vote for this idea’. You can vote every day until 3 June and every vote counts. Commenting adds to my overall score (pulse) too so please feel free to leave your thoughts. If you’re still reading this post now you must either be one of my hardcore fans (hi again, mum! x.) or you must really want to make a difference to the environment. So thank you in advance for your help!

An initial shortlist will be announced on 4th June and the 4 finalists will be announced on the 24th June. I really think I have a chance at getting considered for this – at least within the initial shortlist. But not without your help! Please vote for my idea and help make it a reality.

Thanks also to those of you who have already supported me by completing my survey, encouraging me to keep pursuing the initiative, and more recently voting for my idea. You rock! Let’s make this happen!

How can you help?
Vote daily until 3 June 2013: http://www.thisisyourplanet.com/ideas/beauty/128
Follow 10 Pieces on Facebook: https://www.facebook.com/10PiecesCleaner
Follow 10 Pieces on LinkedIn: http://www.linkedin.com/company/3117748?trk=company_search

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